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Ben Sporer, PhD, found his passion for competitive sport in early adulthood and has since spent twenty-five years working in elite sport and human performance. He has held multiple roles with the Canadian Sports Institute and, as an accomplished physiologist, has led support teams at summer and winter Olympic games, as well as at World Cup and World Championship events. In addition to his role as founder of Resync, a boutique consultancy firm for sports organizations, athletes, and corporate clients, Ben is an adjunct professor at the University of British Columbia and the vice-president of performance strategy for the Vancouver Whitecaps FC of MLS.