Organizations
Autor Mary Jo Hatchen Limba Engleză Paperback – 15 apr 2011
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Specificații
ISBN-13: 9780199584536
ISBN-10: 0199584532
Pagini: 156
Ilustrații: 15 black and white halftones
Dimensiuni: 113 x 179 x 14 mm
Greutate: 0.14 kg
Editura: Oxford University Press, USA
Locul publicării:Oxford, United Kingdom
ISBN-10: 0199584532
Pagini: 156
Ilustrații: 15 black and white halftones
Dimensiuni: 113 x 179 x 14 mm
Greutate: 0.14 kg
Editura: Oxford University Press, USA
Locul publicării:Oxford, United Kingdom
Notă biografică
Mary Jo Hatch is an organization theorist doing research, teaching, and consulting in the areas of organizational culture, identity, and corporate branding. She has worked with, and studied, many companies including LEGO Group, Novo Nordisk, Johnson & Johnson, and Nissan. She has written or co-authored several books including Organization Theory: Modern, Symbolic and Postmodern Perspectives (2nd edition 2006, Oxford University Press), The Three Faces of Leadership: Manager, Artist, Priest (2005, Blackwell Publishing), and most recently, Taking Brand Initiative: How Corporations Can Align Strategy, Culture and Identify through Corporate Branding (2008, Jossey-Bass/Wiley).