Why do organizations design, build and operate value creation processes that are inefficient, ineffective and in essence destroy value? The organizational value creation effort of the firm can only be as good as the people who design and implement them. The firm can only be as good as the sum of senior management. This small business book consists of two parts. The first chapter is in a case format and depicts a service delivery failure. The second chapter addresses numerous business fallacies, the pitfalls of the "Bucket Model" inherent in practically all businesses and a general perspective on how to improve business performance within a budgetary year. The book has been used successfully in executive management training courses and is short, quick and to the point. No need to waste expensive time and effort to configure complex theoretical models. Modern management theory is of course integrated into the simple yet abstract solutions on how to improve business performance.