Organizational Listening
Autor Jim Macnamaraen Limba Engleză Paperback – 28 noi 2015
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Specificații
ISBN-13: 9781433130526
ISBN-10: 1433130521
Pagini: 386
Dimensiuni: 150 x 226 x 23 mm
Greutate: 0.54 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
ISBN-10: 1433130521
Pagini: 386
Dimensiuni: 150 x 226 x 23 mm
Greutate: 0.54 kg
Editura: Peter Lang Gmbh, Internationaler Verlag Der W
Notă biografică
Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up after a 30-year professional career spanning journalism, corporate and marketing communication, and media research. He is the author of fourteen books including The 21st Century Media (R)evolution: Emergent Communication Practices (2nd ed., Peter Lang, 2014) and Journalism and PR: Unpacking `Spin¿, Stereotypes, and Media Myths (Peter Lang, 2014).
Cuprins
Contents: ¿ The Fundamental Role of Communication and Voice ¿ How Organizations Say They Communicate ¿ The Crisis of Listening in Organizations and Society ¿ Creating an `Architecture of Listening¿ and Doing the Work of Listening ¿ The Benefits of organizational listening for democratic politics, government, business, and society.