ORGANIZATIONAL COMMUNICATION

Paperback – 20 oct 2017

Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures.
This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field.

KEY FEATURES
* Case studies in every chapter bring organizational communication stories, dilemmas, and theories to life
* A focus on organizational behavior is infused throughout the text to help students see the content from a business-management perspective
* Key Point callouts appear in the margins throughout each chapter to focus students' attention on the most significant concepts
* Context Matters sections at the end of each chapter show students how to apply concepts in context with plentiful real-world examples and scenarios
* The Hollywood Connection end-of-chapter features help students apply chapter concepts to organizations depicted in popular films

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ORGANIZATIONAL COMMUNICATION

Preț: 642.45 lei

Specificații

Preț: 642^.45 lei