Your upper back muscles and lats form one of the largest areas of the upper body and are therefore essential in Muscle Building Workouts as well as Fat Loss Workouts. Because these areas are so significant, back strengthening exercises will help you improve your maxes on most other upper body lifts. Lower back exercises are also important as the lower back acts as a stabilizer in many of the most important weight training exercises and plays a crucial role in sports and athletic lifts. Travis's 'Idea' to building huge big back and shoulders stems from his combination of compound movements combined with regularly switching up exercises, which forces into a state of continuous adaptation. Getting trapped in routines leads to growth-killing plateaus. You don't have to worry about getting into a rut with the building big back and shoulders program though because you'll never run out of routines and variations with everything he's included here. With the foundation firmly established, Travis now gets into the actual training routines. The movements are organized into three categories: 1) mid-range power exercises; 2) fully stretched exercises; and 3) peaked contraction exercises. Squats, chins and dips are the first exercises he suggests for building big back and shoulders . None of these are traditional exercises but Travis says they're among the best movements you can do for the biceps.. These movements stress and stimulate the entire body, which means bigger gains everywhere. In the remaining 100-plus pages Travis gets into the movements that make up the building big back and shoulders program. I really like his detailed exercise descriptions and the fact that he also includes information about common mistakes to avoid throughout the book. The exercise descriptions are accompanied by photos showing the proper way to perform the movements. He also includes plenty of suggested routines for you to follow. Overall, Travis lays out a winning program. building big back and shoulders is not only thorough but realistic. It's not built on theory but his own personal experience as a Martial Artist and a strength coach. building big back and shoulders is an easy read and the program is not difficult to follow. In my opinion, for building big back and shoulders, Travis 's building big back and shoulders program can't be beat.