The central assumption of this book is that peace and reunification can be achieved by changing the underlying incentive structure for all North Koreans. This book outlines a strategy to incentivise reunification through a Korean Peace Fund that provides an institutional framework for global elites, corporations and enlightened governments to cooperatively raise $300 billion to give to North Koran power elites, military officers, and common people if they acquiesce and agree to reunify under South Korean political leadership.