On Message: Communicating the Campaign
Autor Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetkoen Limba Engleză Electronic book text – 16 sep 2010
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Specificații
ISBN-13: 9780857022127
ISBN-10: 0857022121
Pagini: 224
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
ISBN-10: 0857022121
Pagini: 224
Dimensiuni: 156 x 234 mm
Ediția:1
Editura: SAGE Publications
Colecția Sage Publications Ltd
Locul publicării:London, United Kingdom
Recenzii
`The
authors
provide
a
most
interesting
discussion
on
the
developments
in
political
campaigning
over
the
years...
This
new
work
develops
both
the
core
analysis
of
political
campaigning
in
its
broadest
sense
and
specific
British
campaigning
variables.
Having
seen
most
of
these
authors
in
action
over
the
years,
they
can
be
most
satisfied
that
their
work
over
that
time
has
paid
off
in
such
a
useful
book,
which
will
no
doubt
form
part
of
any
discussion
on
political
campaigning'
-The
Reformer
`On Messageis the most innovative and comprehensive study of the effects of communications on British voting. It is the definitive guide to the new trends in campaign voting and the media' -Dennis Kavanagh, University of Liverpool
`Much has been written about the way parties and politicians run election campaigns, but far less on how voters respond to them. Now, for the first time,On Messagelays bare the connections between parties, media and the public. Using original and imaginative research, Pippa Norris and her team have produced that rarity: a book that tells us something genuinely new and important about the nature of Britain's politics' -Peter Kellner, BBC Television
`At last, a genuinely multi-method study of political campaigning.On Messagewill be a lasting contribution to 'media-effects' research' -Shanto Iyengar, Stanford University
`This crisply-written book about Britain's 1997 General Election Campaign challenges a host of conventional beliefs about the significance of the communication strategies of the political parties, about the limited agenda-setting role of the mass media, and about the impact of the campaign on the political views of British voters. The study benefits from the collective insights of a team of exceptionally experienced researchers. Their sophisticated multi-method research design and apt comparisons capture the dynamic interplay among various political actors and settings with unusual clarity. Given the careful delineation of theoretical bases and judgmental criteria, this study is destined to become a model for excellence in campaign communication research' -
Doris Graber, University of Illinois, Chicago
"On Message integrates the study of parties, voters and media in a clear and original way. It is a notable advance in the analysis of election communications. The title could be a comment on the book itself' -Colin Seymour-Ure, University of Kent
`This is a remarkably ambitious and authoritative study of party strategies, media roles and electoral reactions in Britain's 1997 General Election campaign. The findings are well situated in diverse theories of media effects and the emerging conditions of a post-modern political communication system. The book deserves recognition among the classics of campaign communication research' -Jay Blumler, University of Leeds
`Here researchers focus on the influence of news media on the campaign; the importance of strategic communications and electoral success; and the effect of both on the long term learning, mobilazation and persuasion of voters. In this detailed campaign study, the authors use a combination of research methods: content analysis of news and party messages; public opinion survey analysis, including four-wave panel and cross sectional BES surveys and aggregate poll trends; and an experimental study of telecision news.' -International Journal of Public Opinion Research
`On Messageis the most innovative and comprehensive study of the effects of communications on British voting. It is the definitive guide to the new trends in campaign voting and the media' -Dennis Kavanagh, University of Liverpool
`Much has been written about the way parties and politicians run election campaigns, but far less on how voters respond to them. Now, for the first time,On Messagelays bare the connections between parties, media and the public. Using original and imaginative research, Pippa Norris and her team have produced that rarity: a book that tells us something genuinely new and important about the nature of Britain's politics' -Peter Kellner, BBC Television
`At last, a genuinely multi-method study of political campaigning.On Messagewill be a lasting contribution to 'media-effects' research' -Shanto Iyengar, Stanford University
`This crisply-written book about Britain's 1997 General Election Campaign challenges a host of conventional beliefs about the significance of the communication strategies of the political parties, about the limited agenda-setting role of the mass media, and about the impact of the campaign on the political views of British voters. The study benefits from the collective insights of a team of exceptionally experienced researchers. Their sophisticated multi-method research design and apt comparisons capture the dynamic interplay among various political actors and settings with unusual clarity. Given the careful delineation of theoretical bases and judgmental criteria, this study is destined to become a model for excellence in campaign communication research' -
Doris Graber, University of Illinois, Chicago
"On Message integrates the study of parties, voters and media in a clear and original way. It is a notable advance in the analysis of election communications. The title could be a comment on the book itself' -Colin Seymour-Ure, University of Kent
`This is a remarkably ambitious and authoritative study of party strategies, media roles and electoral reactions in Britain's 1997 General Election campaign. The findings are well situated in diverse theories of media effects and the emerging conditions of a post-modern political communication system. The book deserves recognition among the classics of campaign communication research' -Jay Blumler, University of Leeds
`Here researchers focus on the influence of news media on the campaign; the importance of strategic communications and electoral success; and the effect of both on the long term learning, mobilazation and persuasion of voters. In this detailed campaign study, the authors use a combination of research methods: content analysis of news and party messages; public opinion survey analysis, including four-wave panel and cross sectional BES surveys and aggregate poll trends; and an experimental study of telecision news.' -International Journal of Public Opinion Research
Cuprins
PART
ONE:
CONTEXT
Theories of Political Communications
The Campaign Context
Understanding Media Effects
PART TWO: PROCESS
The Party Strategy
The News Agenda
The Public's Reaction
PART THREE: IMPACT
The Imapact On Civic Engagement
The Impact On the Public's Agenda
The Effects of Television News on Party Preferences
The Effects of Newspapers
Conclusions
The Impact of Political Communications
Theories of Political Communications
The Campaign Context
Understanding Media Effects
PART TWO: PROCESS
The Party Strategy
The News Agenda
The Public's Reaction
PART THREE: IMPACT
The Imapact On Civic Engagement
The Impact On the Public's Agenda
The Effects of Television News on Party Preferences
The Effects of Newspapers
Conclusions
The Impact of Political Communications
Descriere
To
what
extent
are
the
techniques
of
campaigning
and
media
management
critical
to
the
outcome
of
modern
elections?
This
book
brings
together
a
group
of
leading
scholars
to
provide
a
comprehensive
analysis
of
the
role
and
impact
of
political
communications
during
election
campaigns.