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OCR Business for A Level de Andy Mottershead

OCR Business for A Level

Autor Andy Mottershead, Alex Grant, Judith Kelt
en Limba Engleză Paperback – 26 iun 2015 – vârsta până la 19 ani
Exam Board: OCR
Level: A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016

- Guides students through the new course and assessment structure with advice at the start of the book to help them understand what's required
- Enables students to put their knowledge in context and helps them start analysing business data with case studies of real businesses included throughout
- Prepares students for assessment with the 'Your turn' feature that contains practice questions including multiple choice, case study and data response, and those that test their quantitative skills
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Specificații

ISBN-13: 9781471836152
ISBN-10: 1471836150
Pagini: 520
Dimensiuni: 212 x 276 x 30 mm
Greutate: 1.4 kg
Editura: Hachette Learning
Colecția Hodder Education
Locul publicării:London, United Kingdom

Cuprins

  • 1: Introduction to business
    • Chapter 1: Enterprise and business functions
    • Chapter 2: Business sectors and types of business
    • Chapter 3: Franchises and co-operatives
    • Chapter 4: Business size, growth and external growth
  • 2: Business objectives and strategy
    • Chapter 5: Stakeholders
    • Chapter 6: Different stakeholder objectives and mission statements
    • Chapter 7: Corporate social responsibility (CSR)
    • Chapter 8: Strategy and implementation
    • Chapter 9: Business plans
    • Chapter 10: Risk and uncertainty and opportunity cost
    • Chapter 11: Contingency planning and crisis management
    • Chapter 12: Models of strategic choice
    • Chapter 13: Measures of performance – financial and non-financial
    • Chapter 14: Forecasting
    • Chapter 15: Decision making and conflicts in decision making
    • Chapter 16: Decision trees
    • Chapter 17: Ansoff’s matrix
  • 3: External influences
    • Chapter 18: The market including physical and non-physical markets
    • Chapter 19: Demand and supply and market forces
    • Chapter 20: Competition and market dominance
    • Chapter 21: The EU, emerging markets and the global context
    • Chapter 22: International trade and free trade
    • Chapter 23: Political factors
    • Chapter 24: Economic factors
    • Chapter 25: Social and technological factors and the digital revolution
    • Chapter 26: Ethical factors
    • Chapter 27: Legal factors
    • Chapter 28: Environmental factors and external factors and influences
    • Chapter 29: Causes and effects of change
    • Chapter 30: Managing change
  • 4: Accounting and finance within a business environment
    • Chapter 31: Accounting and finance objectives and strategy
    • Chapter 32: Sources of finance
    • Chapter 33: Accounting concepts
  • 5: Management accounting
    • Chapter 34: Costs, revenue and profit
    • Chapter 35: Break-even analysis and contribution
    • Chapter 36: Investment appraisal
    • Chapter 37: Budgets and variance
    • Chapter 38: Cash-flow and working capital
  • 6: Financial accounting
    • Chapter 39: Income statements
    • Chapter 40: Statement of financial position
    • Chapter 41: Ratio analysis
    • Chapter 42: External influences on accounting and finance
  • 7: Human resource management within a business environment
    • Chapter 43: Human resource management objectives
    • Chapter 44: Organisation
    • Chapter 45: Communication
  • 8: The workforce
    • Chapter 46: Workforce planning
    • Chapter 47: Recruitment, selection and training
    • Chapter 48: Appraisal
    • Chapter 49: Redundancy and dismissal
  • 9: Management
    • Chapter 50: Functions of management and leadership
    • Chapter 51: Motivation
    • Chapter 52: Employer/employee relations: trade unions and consultation
    • Chapter 53: Employer/employee relations: employment law
  • 10: Marketing within a business environment
    • Chapter 54: Marketing within a business environment
  • 11: Customer needs
    • Chapter 55: Identifying customer needs
    • Chapter 56: Customers and consumers, anticipating consumer needs and the product life cycle
  • 12: The marketing strategy
    • Chapter 57: Product and service marketing
    • Chapter 58: The marketing mix
    • Chapter 59: Price
    • Chapter 60: Place
    • Chapter 61: Promotion
  • 13: Operations management within a business environment
    • Chapter 62: Operations management objectives
    • Chapter 63: Added value
  • 14: The production process
    • Chapter 64: Innovation, research and development
    • Chapter 65: Methods of production
    • Chapter 66: Project management
  • 15: Productive efficiency
    • Chapter 67: Productivity
    • Chapter 68: Economies and diseconomies of scale
    • Chapter 69: Capacity utilisation and management
    • Chapter 70: Stock control
    • Chapter 71: Lean production
    • Chapter 72: Technology
  • 16: Productive quality (fit for purpose)
    • Chapter 73: Internal and external quality standards
    • Chapter 74: Location and logistics