FOREWORD BY RORY SUTHERLAND

The secret behind every extraordinary business success is really no secret at all...

First published as a short story in the Saturday Event Post in 1916, Obvious Adams is a revolutionary classic, following a man working in marketing who achieves success by noticing the truths that everyone else overlooks.

While others chase complexity, Obvious Adams teaches that we should never be afraid to voice the obvious, and gives us five 'rule-of-thumb checks' to enable us to test our own ideas.

Described by advertising executive and author, Rory Sutherland, as a book which has "outsmarted every modern business guru," Obvious Adams proves that even decades later, the best solution to every business decision is right under your nose.