Nudge: Improving Decisions About Health, Wealth, and Happiness
Autor Richard H. Thaler, Cass R. Sunsteinen Limba Engleză Hardback – 12 mai 2008
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Specificații
ISBN-13: 9780300122237
ISBN-10: 0300122233
Pagini: 304
Ilustrații: 16 b-w illus.
Dimensiuni: 156 x 235 x 27 mm
Greutate: 0.57 kg
Editura: Yale University Press
Colecția Yale University Press
ISBN-10: 0300122233
Pagini: 304
Ilustrații: 16 b-w illus.
Dimensiuni: 156 x 235 x 27 mm
Greutate: 0.57 kg
Editura: Yale University Press
Colecția Yale University Press
Recenzii
"[A]
new
book
applying
the
lessons
of
social
psychology
and
behavioral
economics
to
everything
from
health
care
to
climate
maintenance.
The
authors
ofNudge.
.
.
agree
with
economists
who'd
like
to
reduce
greenhouse
gas
emissions
by
imposing
carbon
taxes
or
a
cap-and-trade
system,
but
they
think
people
need
extra
guidance."—John
Tierney,New
York
Times
"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas—like energy consumption—where conformity is irrelevant. Thaler has documented the ways people act illogically."—Barbara Kiviat,Time
"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."—David Leonhardt,The New York Times Magazine
"Engaging, enlightening."—George Scialabba,Boston Sunday Globe
"Sunstein and Thaler are very persuasive. . . . Great fun to read."—Dahlia Lithwick,Slate
"An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society. . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly."—Benjamin M. Friedman,New York Times Book Review
"By a 'nudge,' Thaler and Sunstein mean a policy intervention into choice architecture that is easy and inexpensive to avoid and that alters people's behavior in a predictable way without forbidding any options or significantly changing an individual's economic incentives. . . . Thaler and Sunstein stress that if 'incentives and nudges replace requirements and bans, government will be both smaller and more modest.'"—George F. Will,Newsweek
". . . an excellent rendition of how human beings view choices and make decisions."—Gurumurthy Kalyanaram & Sunanda Muralidharan,International Journal of Pharmaceutical and Healthcare Management Vol 5.4
"As important a book as I've read in perhaps 20 years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read."—Barry Schwartz,The American Prospect
"Nudgehelps us understand our weaknesses, and suggests savvy ways to counter them."—Emily Bobrow,New York Observer
"ThisPoor Richard's Almanackfor the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th century predecessor."—Benjamin Gregg,Law and Politics Book Review
"As bookstore shelves fill up with works by parlor-room thinkers who would entertain us with their economic nonsense, an entertaining book that also deeply informs could get lost in the shuffle. That book isNudge. . . . Thaler and Sunstein's . . . attempt to deal with difficult issues is always stimulating."—Gene Epstein,Barron's(One of this season's recommended page-turners on economic, financial and political-economic issues)
"Entertaining, engaging, and well written. . . . Highly recommended."—Choice
A 2007 Top Seller in Business and Economics as compiled by YBP Library Services
Selected as a finalist for the 2008 TIAA-CREF Paul A. Samuelson Award, given by the TIAA-CREF Institute
Named one of the best business books of 2008 byThe Financial Times
Silver medal winner of the 2008 Book of the Year Award in the category of Business & Economics, presented byForeWordmagazine
Winner of the 2010 Kulp-Wright Book Award, given by the American Risk and Insurance Association
"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudgewon't nudge you—it will knock you off your feet."—Daniel Gilbert, professor of psychology,Harvard University, Author ofStumbling on Happiness
"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."—Don Norman, Northwestern University, Author ofThe Design of Everyday ThingsandThe Design of Future Things
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."—Michael Lewis, author ofThe Blind Side: Evolution of a GameandLiar's Poker
"Richard Thaler and Cass Sunstein'sNudgeis a wonderful book: more fun than any important book has a right to be—and yet it is truly both."—Roger Lowenstein, author ofWhen Genius Failed
"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."—Daniel Kahneman,Princeton University, Nobel Laureate in Economics
"Two University of Chicago professors sketch a new approach to public policy that takes into account the odd realities of human behavior, like the deep and unthinking tendency to conform. Even in areas—like energy consumption—where conformity is irrelevant. Thaler has documented the ways people act illogically."—Barbara Kiviat,Time
"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."—David Leonhardt,The New York Times Magazine
"Engaging, enlightening."—George Scialabba,Boston Sunday Globe
"Sunstein and Thaler are very persuasive. . . . Great fun to read."—Dahlia Lithwick,Slate
"An engaging and insightful tour through the evidence that most human beings don't make decisions in the way often characterized in elementary economics textbooks, along with a rich array of suggestions for enabling many of us to make better choices, both for ourselves and for society. . . . The conceptual argument is powerful, and most of the authors' suggestions are common sense at its best. . . . For that we should all applaud loudly."—Benjamin M. Friedman,New York Times Book Review
"By a 'nudge,' Thaler and Sunstein mean a policy intervention into choice architecture that is easy and inexpensive to avoid and that alters people's behavior in a predictable way without forbidding any options or significantly changing an individual's economic incentives. . . . Thaler and Sunstein stress that if 'incentives and nudges replace requirements and bans, government will be both smaller and more modest.'"—George F. Will,Newsweek
". . . an excellent rendition of how human beings view choices and make decisions."—Gurumurthy Kalyanaram & Sunanda Muralidharan,International Journal of Pharmaceutical and Healthcare Management Vol 5.4
"As important a book as I've read in perhaps 20 years. It is a book that people interested in any aspect of public policy should read. It is a book that people interested in politics should read. It is a book that people interested in ideas about human freedom should read. It is a book that people interested in promoting human welfare should read."—Barry Schwartz,The American Prospect
"Nudgehelps us understand our weaknesses, and suggests savvy ways to counter them."—Emily Bobrow,New York Observer
"ThisPoor Richard's Almanackfor the 21st century . . . shares both the sagacity and the witty and accessible style of its 18th century predecessor."—Benjamin Gregg,Law and Politics Book Review
"As bookstore shelves fill up with works by parlor-room thinkers who would entertain us with their economic nonsense, an entertaining book that also deeply informs could get lost in the shuffle. That book isNudge. . . . Thaler and Sunstein's . . . attempt to deal with difficult issues is always stimulating."—Gene Epstein,Barron's(One of this season's recommended page-turners on economic, financial and political-economic issues)
"Entertaining, engaging, and well written. . . . Highly recommended."—Choice
A 2007 Top Seller in Business and Economics as compiled by YBP Library Services
Selected as a finalist for the 2008 TIAA-CREF Paul A. Samuelson Award, given by the TIAA-CREF Institute
Named one of the best business books of 2008 byThe Financial Times
Silver medal winner of the 2008 Book of the Year Award in the category of Business & Economics, presented byForeWordmagazine
Winner of the 2010 Kulp-Wright Book Award, given by the American Risk and Insurance Association
"In this utterly brilliant book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to. The inventor of behavioral economics and one of the nation's best legal minds have produced the manifesto for a revolution in practice and policy. Nudgewon't nudge you—it will knock you off your feet."—Daniel Gilbert, professor of psychology,Harvard University, Author ofStumbling on Happiness
"This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done."—Don Norman, Northwestern University, Author ofThe Design of Everyday ThingsandThe Design of Future Things
"This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself."—Michael Lewis, author ofThe Blind Side: Evolution of a GameandLiar's Poker
"Richard Thaler and Cass Sunstein'sNudgeis a wonderful book: more fun than any important book has a right to be—and yet it is truly both."—Roger Lowenstein, author ofWhen Genius Failed
"How often do you read a book that is both important and amusing, both practical and deep? This gem of a book presents the best idea that has come out of behavioral economics. It is a must-read for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."—Daniel Kahneman,Princeton University, Nobel Laureate in Economics
Notă biografică
Richard
H.
Thaler,
winner
of
the
2017
Nobel
Prize
in
Economics,
is
the
Ralph
and
Dorothy
Keller
Distinguished
Service
Professor
of
Behavioral
Science
and
Economics
at
the
University
of
Chicago’s
Graduate
School
of
Business.
His
latest
book
isMisbehaving:
The
Making
of
Behavioral
Economics. Cass
R.
Sunstein is
the
Robert
Walmsley
University
Professor
at
Harvard
Law
School
and
most
recently
the
author
ofImpeachment:
A
Citizen’s
Guide.
Descriere
Every day we make decisions on topics ranging from the personal investments we select to the schools we pick for our children to the foods we eat to the causes we champion. Unfortunately, as authors Richard Thaler and Cass Sunstein astutely observe, we don't always choose well. The reason, the authors explain, is that we all are susceptible to cognitive biases and blunders that make us human, fallible, and prone to error. Thaler and Sunstein invite us to enter an alternative world, one that recognizes our humanness as a given. They show that the way we think can be used to our advantage: it is possible to design environments that make it more likely for us to act in our own interests. Using colourful examples from all aspects of life, Thaler and Sunstein demonstrate how 'choice architecture' can be established to nudge us in beneficial directions without restricting the full menu of choices available to us. Nudge offers a unique new take, from neither the left nor the right, on many current issues, and is one of the most engaging and provocative books to come along in years.
Premii
- IndieFab awards Second Place, 2008