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No Comment!: An Executive's Essential Guide to the News Media de Donald W. Blohowiak

No Comment!: An Executive's Essential Guide to the News Media

Autor Donald W. Blohowiak, David Blohowiak
en Limba Engleză Hardback – 31 oct 1987

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.

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Specificații

ISBN-13: 9780275928209
ISBN-10: 0275928209
Pagini: 237
Dimensiuni: 156 x 234 x 14 mm
Greutate: 0.51 kg
Ediția:Revised and REV
Editura: Praeger

Descriere

The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.