NEXT is an exploration of the impact of social upheaval, hyper-connectivity in the Web-driven, mobile and mass media universe hammered by the enhanced and accelerated rate of change that have forever altered how with communicate with and to each other. Redefining how we can get our messages effectively and efficiently communicated, NEXT is also a road map through these seminal changes, an explanation of what these changes really are and how to use this new world to your and your organization's advantage. And most importantly, NEXT is a directive of what to embrace and what to avoid in such communications efforts.