Meet Doug Vitreous. He is Super Sales Manager-or at least he THINKS he is But sales at Widgets, Inc. aren't exactly where they are supposed to be, and while Doug is burning the midnight oil trying to sort things out, he finds some help from an unlikely source, who helps him devise a set of New Rules destined to help him achieve success through his sales team. Author Dale Wernette understands Doug's troubles pretty well, because he lived them. "The mistakes Doug makes in this book are real," says Wernette, "because I made them myself over the years " Realizing that individuals receive little or no developmental exposure to help them succeed in the position of sales manager, Wernette wrote "New Rules" to prepare sales managers (or ASPIRING sales managers) to meet the challenges of our new economy and to help them NOT make the same mistakes he did. "'New Rules, '" says Wernette, "was written to encourage today's sales managers to discontinue many of their ineffective and, frankly, demotivating management methods." Through the story of Doug Vitreous, Wernette offers specific insights on HIRING THE RIGHT PEOPLE AND MOTIVATING YOUR TEAM-as well as leading, managing, planning, communicating, evaluating and coaching-that are timely, meaningful, and profound.