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Neuromarketing for Dummies

Autor Stephen J Genco, Andrew P Pohlmann, Peter Steidl
en Limba Engleză Paperback – 6 aug 2013
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media.
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Specificații

ISBN-13: 9781118518588
ISBN-10: 1118518586
Pagini: 416
Ilustrații: illustrations
Dimensiuni: 191 x 235 x 23 mm
Greutate: 0.76 kg
Editura: Wiley
Locul publicării:Hoboken, Canada

Public țintă

Small and large business owners/marketers/advertisers looking to boost their current marketing plan through implementing neuromarketing strategies; students seeking an easy–to–follow introduction.