After fifty years and more than 100,000 deals spanning music licenses, real estate, and major copyright agreements for songs you've heard in movies and commercials, Randall Wixen has learned what actually works when real money and real relationships are on the line, and he's put it all in this book.
Wixen isn't providing a step-by-step system or a framework with a catchy acronym. Negotiation: Laugh and Learn is an honest, experience-driven guide to handling pressure, reading people, and finding outcomes that work in your favor. Wixen writes candidly about the deals that worked and the ones that fell apart, and what both taught him about holding his ground, letting something small go to get something bigger, and knowing the difference between the two.
Most of us negotiate every day over contracts, car prices, salaries, and things much closer to home. Whether you're a seasoned professional or just someone who wants to stop leaving things on the table, this straight-talking book will change how you walk into every negotiation from here on out. Wixen adds no theories or gimmicks to these pages, just his hard-earned wisdom from spending a career in rooms where it counted.