News practitioners and professional media users are the main target groups of this volume. It is a handbook for readers of both sides, who have to with news in the context of their daily work. In a modern society, decision-makers must know the structure of the news media for a more professional reception and for their own active relations with the media. Communication professionals in various fields who are interested in the scientific and practical background of their jobs will find this book important and interesting as well as students, trainees and young journalists. The author has been working as a news journalist and university professor.