This book is a collection of business columns which were designed to make the reader think differently about how to manage their brand. These articles were published on mindingyourownbrand.com as well as appearing on numerous business websites, in trade journals, and in local business publications. Each article is a separate piece which encourages the reader to spend some time thinking about how the concept could help their business. Article topics include: * Strengthening a company's brand * Creating a strong brand identity * Deepening a company's relationship with customers and employees * Developing the habit of constant organizational improvement * Building and maintaining an extraordinary brand culture