Successful father-and-son business partners Maurice and Norman Messer know a good product when they see it. That product is the Holocaust—and they market it enthusiastically. Maurice is a survivor with a self-inflated personal history. Norman enjoys vicarious victimhood via the second-generation movement. And nothing will prevent them from pushing their agenda and reaping the rewards. Not guilt, pride, or ethics. Not the disappearance of Norman's daughter, Nechama, into the Carmelite convent at Auschwitz or her reemergence as Sister Consolatia of the Cross. Not even the violent takeover of America's most powerful Holocaust memorialization institution by an angry coalition of self-styled "victims" eagerly seeking Holocaust status.