This latest book from author, Tony Moore, is one that he hopes is not only inspirational but that it will also introduce you to the hard lessons he learned along the way. "My Designed Purpose: The Success of the Four P's" follows the narrative of him being incarcerated numerous times up to age 35. This harsh and edgy environment deeply affected Tony and delayed his life. The turning point came when his beloved daughter came to visit him in prison and asked "Daddy why can't you take care of me." Touched by her heartfelt request, Tony focused on a committed path of renewal. When he returned to his close Wisconsin community, he founded Birds of a Feather Agency, a non-profit organization. He also became the Clinical Director and Owner of Moore & Associates, Inc. Tony also dedicates his time to the sport he loves: basketball. He owns, coaches and manages the Kenosha Ballers in the Independent Basketball Association, a professional basketball league. He has won numerous awards as coach of the Kenosha Ballers such as Head coach of the Year, General Manager of the Year, and The Community Service Citizen of the Year. He also was awarded by the Wisconsin Governors Conference as an Outstanding Small Business in 2015 and 2016.