Martin Iannelli, the son of Italian immigrants, rises high at Cole Motors. However, family heir William Alistair Cole, known as King Cole, is paranoid with jealousy. He secretly tries to derail Martin's career. Despite that, Martin ascends to the presidency -- only to be arbitrarily fired by Board chairman Cole. It's a devastating disgrace for Martin and traumatic for his family. Seeking vindication, Martin forms a rival auto company. But in a strange twist, a merger occurs between Cole Motors and Martin's firm. Demoralized by the world of corporate warfare and greed, Martin seeks a new perspective -- inner rebirth. An unexpected romance leads him to a more fulfilling life.