Morgan Make$ Money is an entertaining, fast-paced story and creative primer for building successful careers in sales and happiness in life. The first of 97 Selling Principles appears on page 1 -- Be prepared for customer resistance -- and the remaining 96 appear one at a time as the story unfolds. The action taking place in the story when a Selling Principle is inserted is meant to illuminate and reinforce, ironically at times, the need for the action prescribed by the principle. The protagonist in this story, Morgan Armstrong, is hardly a person one would classify as leading an honest, principle-driven life. Without a doubt or an apology, Morgan lives to make money -- Big Money -- and if he has to be a little unscrupulous to do it -- it's okay with him. What got him into real trouble wasn't his unscrupulous business practices. It was his long-time desire to belong to an exclusive country club and his overzealous actions to become a member. His ill-conceived blackmail plot involving the Chairman of the country club's Membership Committee backfires, resulting in his being found guilty of a murder he didn't commit. That, of course, got him a one way ticket to a state prison (his story) leaving his children (their story) and third wife behind (her story) to fend for themselves. Once Morgan meets his cellmate, "Silent" Bob, the three stories evolve independently and over time braid together to form a larger, amusing and poignant tale that may inspire -- along with the 97 Selling Principles -- successful careers in sales (and we're all selling something) and happiness in life. Nine of the 97 Selling Principles revealed in Morgan Make$ Money #9 Take advantage of situations, not people. #26 Don't record your score before you've played the hole. #37 Everybody is acting, take a class, get good at it. #45 Your mind will provide you with ideas -- trust them. How you EXECUTE them will determine what label (good, bad, okay)will be placed on them. #50 Pay attention to people, your environment, and the miracles we stumble over every day. Sales are very important, but people, environment, and miracles are more important. #58 Maintain a friendship with someone who thinks you are special. #77 Convince yourself to move mountains. It will introduce you to a life pregnant with passion. #85 Use the right bait for the fish you want to catch. #95 Sometimes we know that things are going to get worse before they get better. Fear will be inevitable, but the fear will dissipate as you move forward, and filling in behind the fear will be new strength, greater resolve, and stronger character that will carry you to the next level.