Why Mistletoe? Beyond the obvious, Mistletoe being used during holidays to promote kissing, many of our readers wanted to know why Mistletoe? Allow us to explain. So when my wife Amanda and I initially embarked on this grand attempt to symbolically reintroduce the kiss back into a world that's primarily focused on war, politics, gun laws, the ever present report of abundant crime, etc. We wanted to remind the world about love through one special way of expressing that love ... The kiss.