Where do I start? People who need to raise money for any type of organisation often wonder how to take the first steps. How can I ask others for money? Should I travel to make my pitch? What kind of materials should I send out? These questions and many more are addressed in this practical, nuts-and-bolts guide to fundraising by a seasoned professional. A chapter on fundraising in times of crisis sensitively addresses the most pressing issues fundraisers face today. For everyone from beginners to CEOs and lay leadership of non-profit organisations, this is the ultimate insiders guide.