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Micro Media Industries: Hmong American Media Innovation in the Diaspora

Autor Lori Kido Lopez
en Limba Engleză Paperback – 13 aug 2021 – vârsta ani
With the rise of digital tools used for media entrepreneurship, media outlets staffed by only one or two individuals and targeted to niche and super-niche audiences are developing across a wide range of platforms. Minority communities such as immigrants and refugees have long been pioneers in this space, operating ethnic media outlets with limited staff and funding to produce content that is relevant and accessible to their specific community. Micro Media Industries explores the specific case of Hmong American media, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. Based on six years of fieldwork in Hmong American communities in Wisconsin, Minnesota, and California, it analyzes the unique opportunities and challenges facing Hmong newspapers, radio, television, podcasts, YouTube, social media, and other emerging platforms. It argues that micro media industries, rather than being dismissed or trivialized, ought to be held up as models of media innovation that can counter the increasing power of mainstream media.
 
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Specificații

ISBN-13: 9781978823341
ISBN-10: 1978823347
Pagini: 184
Ilustrații: 1 b-w illustration
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0 kg
Editura: Rutgers University Press
Colecția Rutgers University Press

Notă biografică

LORI KIDO LOPEZ is an associate professor of media and cultural studies in the Communication Arts Department at the University of Wisconsin-Madison. She is the author of Asian American Media Activism: Fighting for Cultural Citizenship, the editor of Race and Media: Critical Approaches, and the coeditor of The Routledge Companion to Asian American Media.

Cuprins

1 Introduction: The Significance of Micro Media Industries 
2 Without a Newsroom: Journalism and the Micro Media Empire 
3 TV without Television: YouTube and Digital Video 
4 Global Participatory Networks: Teleconference Radio Programs 
5 Queer Sounds: Podcasting and Audio Archives 
6 Alternative Aspirational Labor: Influencers and Social Media Producers 
7 Conclusion: Beyond Hmong American Media 
Acknowledgments
Notes 
References 
Index 

Descriere

Micro Media Industries explores the media of Hmong Americans, showing how an extremely small population can maintain a robust and thriving media ecology in spite of resource limitations and an inability to scale up. It argues that micro media industries provide models of media innovation that can counter the increasing power of mainstream media.