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Methods in Behavioral Research: 2026 Release ISE

Autor Paul Cozby, Scott Bates
en Limba Engleză Paperback – 13 feb 2026
Methods in Behavioral Research drives home foundational concepts and supports students' mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research - from canonical studies to recent scholarship on Instagram usage and the impacts of Covid-19 - engage students in exploring the methodology of research. Focused organization combined with clear and direct writing remain hallmarks of Methods in Behavioral Research: chapters follow the arc of a research investigation, from planning through conducting and presenting. The text provides a strong foundation for students both as future researchers themselves, and as critical consumers of global research studies and claims. The text aligns with APA 7e and reflects important questions regarding the breadth of past and future research and its assumed universal applicability.
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Specificații

ISBN-13: 9781264735921
ISBN-10: 1264735928
Greutate: 0.75 kg
Ediția:16
Editura: McGraw Hill Education
Colecția McGraw-Hill
Locul publicării:United States

Cuprins

Preface
About the Authors
1. Scientific Understanding of Behavior
2. Where to Start
3. Ethics in Behavioral Research
4. Fundamental Research Issues
5. Measurement Concepts
6. Observational Methods
7. Asking People About Themselves: Survey Research
8. Experimental Design
9. Conducting Experiments
10. Complex Experimental Designs
11. Single-Case, Quasi-Experimental, and Developmental Research
12. Understanding Research Results: Description and Correlation
13. Understanding Research Results: Statistical Inference
14. Generalization
Appendix
A: Reporting Research
B: Statistical Tests