A publicity stunt to attract tourists to a small dying town results in the entire community turning the clock back to 1904. It is local Christmas tree farmer Everett Campbell's idea, after watching the film "Meet Me in St. Louis," his young daughter's new favorite movie. What begins as half practical joke and half desperate ploy initiates the rebirth of Nuthatch, Massachusetts. Tourists do come, along with the media. To Everett's dismay, his campaign to save their community results in also attracting representatives of a chain of theme parks who want to buy Nuthatch 1904. Everett now stands to lose his town in a way he never imagined, and the community is divided on which alternate future to choose. A local drug dealer, the longtime enemy of Everett, may hold their future in his hands unless Everett can pull off his most spectacular, and dangerous, practical joke.