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Media Performance de Denis Mcquail

Media Performance

Autor Denis Mcquail, D. McQuail
en Limba Engleză Paperback – 5 sep 2000

În peisajul contemporan al comunicării, ne confruntăm adesea cu o dilemă fundamentală: cum putem evalua obiectiv calitatea și independența sistemelor media într-o lume dominată de interese comerciale? Media Performance, scrisă de reputatul Denis Mcquail, vine să răspundă acestei nevoi, oferind un cadru analitic riguros pentru ceea ce numim „interes public”. Remarcăm modul în care autorul nu se limitează la teorie, ci caută metode concrete prin care normele de performanță pot fi măsurate și aplicate în politici media reale.

Structura volumului este una progresivă, pornind de la fundamentele teoretice ale comunicării publice și avansând spre piloni esențiali precum libertatea, diversitatea și obiectivitatea. Ca și Communication Yearbook 14, această lucrare investighează calitatea performanței media și opinia publică, dar McQuail se diferențiază prin focalizarea sa pe crearea unui sistem de indicatori normativi care să poată fi utilizați în evaluarea sistematică a presei scrise și a audiovizualului. În timp ce Shaping Online News Performance se concentrează pe mediul digital modern, Media Performance oferă baza teoretică și metodologică indispensabilă pentru a înțelege evoluția acestor standarde.

Această lucrare ocupă un loc central în opera autorului, fiind o continuare firească a temelor din McQuail's Media and Mass Communication Theory. Dacă în lucrările anterioare, precum Communication Models for the Study of Mass Communications, accentul era pus pe procesele de transmitere a informației, aici Denis Mcquail ridică ștacheta spre evaluarea calitativă. Tonul este unul academic, dar extrem de aplicat, transformând volumul într-un instrument esențial pentru cei care studiază politicile de comunicare sau activează în reglementarea domeniului media.

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Specificații

ISBN-13: 9780803982956
ISBN-10: 080398295X
Pagini: 372
Ilustrații: 1
Dimensiuni: 156 x 234 x 21 mm
Greutate: 0.57 kg
Ediția:1
Editura: SAGE Publications
Locul publicării:London, United Kingdom

De ce să citești această carte

Recomandăm această carte studenților la jurnalism și specialiștilor în politici publice care doresc să înțeleagă criteriile riguroase din spatele conceptului de „calitate media”. Cititorul va câștiga o perspectivă clară asupra modului în care libertatea presei și diversitatea pot fi evaluate dincolo de simple opinii subiective, primind instrumente metodologice pentru a analiza critic rolul mass-media în societatea democratică.

Descriere scurtă

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the `public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

Recenzii

`McQuail's book offers a review of the field of the assessment and evaluation of media performance...the author discusses the issue of `public interest' and attempts to relate it to the measurement of media performance. The relationship between these is the main contribution of this book. Many studies focused on these concepts but McQuail provides a first thorough attempt to relate them within a framework of communication theory and research' - International Journal of Public Opinion Research

 `Denis McQuail's latest book, Media Performance, provides an important and much needed addition to the communications literature. This comprehensive and critically astute text details how print and electronic media policy and performance impact on individuals, groups and the very structure of democratic societies' - Majorie Ferguson, University of Maryland at College Park
`This far-reaching and important study from a long-time critical observer of the media scene takes in developments in many countries and suggests new frameworks for assessing media in the 1990s.... Important and recommended for good communications collections - this will be widely used and widely cited' - Choice
`When a short list of the most important books on communication media in the last half of the twentieth century is drawn up at some future date, I would not be surprised to see Denis McQuail's Media Performance at the top. While others use bloated language and fanciful impressions to talk about `media performance', McQuail, one of the world's leading media sociologists and all-around scholars, provides a powerful and integrative analysis. There is something orchestral about Media Performance in the way that it draws the best soundings from our literature, presents a cohesive and coherent theory, and offers a rich agenda for research.... the most intellectually satisfying book about the media in decades.' - Everette E Dennis, Columbia University

Cuprins

PART ONE: MASS COMMUNICATION AND SOCIETY
Public Communication and Public Interest
Contested Territory
Media Performance
Traditions of Enquiry
The `Public Interest' in Communication
PART TWO: MEDIA PERFORMANCE NORMS
Performance Norms in Media Policy Discourse
The Newspaper Press
Performance Norms in Media Policy Discourse
Broadcasting
A Framework of Principle for Media Assessment
PART THREE: RESEARCH MODELS AND METHODS
Media Organizational Performance
Models and Research Options
PART FOUR: MEDIA FREEDOM
Concepts and Models of Media Freedom
Media Freedom
From Structure to Performance
Media Freedom
The Organizational Environment
PART FIVE: DIVERSITY
Varieties and Processes of Diversity
Taking the Measure of Diversity
Media Reflection
Media Access and Audience Choice
PART SIX: OBJECTIVITY
Concepts of Objectivity
A Framework for Objectivity Research
Measuring Objectivity
News as Information
Measuring Objectivity
The Evaluative Dimension of News
PART SEVEN: MASS MEDIA, ORDER AND SOCIAL CONTROL
Media and the Maintenance of Public Order
Policing the Symbolic Environment
Solidarity and Social Identity
PART EIGHT: MEDIA AND CULTURE
Questions of Culture and Mass Communication
Cultural Identity and Autonomy
Whose Media Culture?
PART NINE: IN CONCLUSION
Changing Media, Changing Mores
Implications for Assessment

Descriere

Important and recommended for good communications collections - this will be widely used and widely cited' - Choice

 This major text by the author of Mass Communication Theory offers a comprehensive analysis of the assessment of mass media performance in all aspects - economic, social, aesthetic and moral.