Marketing
Autor Paul Baines, Paolo Antonetti, Sara Rosengren, Sophie Whitehouseen Limba Engleză Paperback – 5 noi 2026
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Specificații
ISBN-13: 9780197939925
ISBN-10: 0197939929
Pagini: 622
Dimensiuni: 189 x 246 mm
Ediția:7
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
ISBN-10: 0197939929
Pagini: 622
Dimensiuni: 189 x 246 mm
Ediția:7
Editura: OUP OXFORD
Colecția OUP Oxford
Locul publicării:Oxford, United Kingdom
Recenzii
A refreshing take on marketing 101 theory. It has an excellent range of global examples, which is helpful in broadening student understanding and engagement. The text has useful critical discussion elements and, importantly, makes the effort to explain how key theories work in practice.
The go-to book for those new to marketing and the one that links theory to practice.
I highly recommend this book for undergraduate students. This book has incorporated marketing theories throughout the chapters and discusses marketing opportunities, strategies, practices, challenges, risks, and constraints by providing contemporary examples from real-world businesses.
Contemporary and practical without missing theoretical aspects, this book is written in a student-friendly style with the inclusion of appealing cases.
An engaging read that bridges the gap between theory and practice. 21st century students will find this book appeals to their senses!
This revised edition provides a comprehensive, yet easily accessible, introduction to marketing for undergraduate and postgraduate students. Content is topical with current application, which reflects the changing business world.
This book provides a good overview of the core marketing concepts. It has many up-to-date examples and nice marketing insights and cases.
The go-to book for those new to marketing and the one that links theory to practice.
I highly recommend this book for undergraduate students. This book has incorporated marketing theories throughout the chapters and discusses marketing opportunities, strategies, practices, challenges, risks, and constraints by providing contemporary examples from real-world businesses.
Contemporary and practical without missing theoretical aspects, this book is written in a student-friendly style with the inclusion of appealing cases.
An engaging read that bridges the gap between theory and practice. 21st century students will find this book appeals to their senses!
This revised edition provides a comprehensive, yet easily accessible, introduction to marketing for undergraduate and postgraduate students. Content is topical with current application, which reflects the changing business world.
This book provides a good overview of the core marketing concepts. It has many up-to-date examples and nice marketing insights and cases.
Notă biografică
Paul Baines is Professor of Political Marketing and Head of Executive Education at the University of Leicester School of Business, UK.Sara Rosengren is Professor of Business Administration (Marketing) and holder of the ICA Retailer's Chair in Business Administration at Stockholm School of Economics, Sweden.Paolo Antonetti is Professor of Marketing at EDHEC Business School, France.Sophie Whitehouse is Senior Lecturer in Marketing (Education) and Education Lead for the Department of Marketing at King's Business School, King's College London.