Marketing Models

"An excellent book for a summary and explanation of the most common marketing models" -- Birthe Mousten University of Aarhus

Macro Environment, Market and Customers, Pestel, SMP, Percieved Risk, Buying Motives on B2C Markets, Social Buying Motives, Kano's Customer Satisfaction Model, The Buying Process on B2B Markets, FCB-model, Net Promoter Score, Marketing Research Process; Marketing Mix and Value Pack, 8 P (Marketing Mix), The Five Product Dimensions, Service Triangle, Customer Value, Value Proposition Canvas, Aaker's Brand Identity Planning Model, The Customer-based Brand Equity Model, Brand Architecture, Distribution Strategy; Market Communication and Sales, Tibble's Planning Cycle, The Communication Process, Paid, Qwned and Earned Media Model, AIDA, DAGMAR, Effective Frequency (in Medie Planning), The Sales Process, Sales Management; Strategy and Innovation, Boston/BCG Model, Ansoff's Matrix, Porter's Five Forces, Porter's Generic Competitive Strategies, Blue Ocean Strategies, Business Model Canvas, Roger's Adoption Curve, Product Life Cycle, Stage-Gate Model; Global Marketing and Online Marketing, Five Phases of Internationalization, International Competitiveness, Hollensen's Market Assessment Model, Funnel Model for International Market Selection, Hollensen's Model for "Entry Mode" Choice, Hollensen's Glocalization Model, Digital Marketing Mix, Social Media Landscape, Comprehensive Social Media Strategy.