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Marketing in a Nutshell

Autor Sheri Bridges
en Limba Engleză Paperback – 30 iun 2011
Many introductory marketing textbooks provide too much coverage of non-critical material. Others provide too little coverage of subjects that are at the very heart of the discipline. Marketing in a Nutshell is designed to give readers the bare essentials of a marketing education. "Bare" because the manual excludes incidental information not necessary to a basic understanding; "essentials" because it covers concepts that are fundamental to marketing theory and practice.
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Specificații

ISBN-13: 9780983415718
ISBN-10: 0983415714
Pagini: 100
Dimensiuni: 216 x 280 x 7 mm
Greutate: 0.25 kg
Editura: Phandango