Manipurated: How Business Owners Can Fight Fraudulent Online Ratings & Reviews

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – February 2016
"Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an expos of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In todays hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, caf, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. Manipurated gives business owners an insiders view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their businesss online reputation. Both a warning and a call to action, Manipurated is a must-read for all small business owners who depend on online reviews."
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ISBN-13: 9781610352628
ISBN-10: 1610352629
Pagini: 151
Ilustrații: 16 graphics & charts
Dimensiuni: 155 x 230 x 8 mm
Greutate: 0.18 kg
Editura: Linden Publishing
Colecția Linden Publishing