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Managerial Economics de Paul Keat

Managerial Economics

Autor Paul Keat, Philip Young, Steve Erfle
en Limba Engleză Hardback – 3 ian 2013

Dacă Managerial Economics: Foundations of Business Analysis and Strategy ISE de Christopher Thomas v-a oferit cadrul teoretic necesar înțelegerii analizei de business, această ediție a șaptea a Managerial Economics oferă instrumentele practice și tehnice indispensabile implementării acestor concepte. Credem că diferența majoră rezidă în abordarea aplicată: volumul nu se limitează la expunerea principiilor, ci forțează cititorul să utilizeze instrumente moderne de calcul, precum Excel, pentru a modela scenarii economice reale. Recomandăm acest titlu ca pe o evoluție firească în opera autorului Paul Keat, care, împreună cu Philip Young și noul co-autor Steve Erfle, rafinează secțiunile cantitative prezente în edițiile anterioare. Descoperim aici o structură riguroasă și liniară, care ghidează cititorul de la fundamentele cererii și ofertei până la complexitatea deciziilor strategice în corporații multinaționale. Cuprinsul relevă o progresie logică: după stabilirea obiectivelor firmei, se trece la estimarea cererii și a costurilor, culminând cu strategii avansate de preț și utilizarea teoriei jocurilor. Un element distinctiv este introducerea conceptului de 'Excel Apps', care permite transformarea tabelelor statice în modele dinamice, o abilitate critică pe piața muncii actuală. Față de Economics for Managers de Satya P. Das, care mizează pe un stil conversațional pentru începători, lucrarea de față impune un ton autoritar și analitic, fiind orientată spre rezultate cuantificabile și fundamentare matematică prin calcul diferențial și analiză de prag de rentabilitate.

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Specificații

ISBN-13: 9780133020267
ISBN-10: 0133020266
Pagini: 624
Dimensiuni: 205 x 261 x 27 mm
Greutate: 1.17 kg
Ediția:7th edition
Editura: Pearson Education

De ce să citești această carte

Recomandăm această carte studenților și profesioniștilor care doresc să stăpânească latura cantitativă a managementului. Cititorul câștigă nu doar cunoștințe economice, ci și competențe avansate de modelare în Excel, esențiale pentru fundamentarea deciziilor de preț și investiții. Este resursa ideală pentru a transforma teoria microeconomică într-un avantaj competitiv real în cadrul oricărei organizații moderne.

Despre autor

Paul Keat are o experiență vastă atât în mediul academic, cât și în cel corporativ, lucrând mulți ani pentru IBM în diverse funcții de management, ceea ce conferă textelor sale o perspectivă pragmatică unică. Philip Young este cunoscut pentru abilitatea de a traduce concepte economice complexe pe înțelesul managerilor, având o carieră dedicată educației executive. Steve Erfle, noul co-autor al acestei ediții, aduce expertiza sa de la Dickinson College, concentrându-se pe îmbunătățirea metodelor cantitative și integrarea tehnologiei informației în analiza economică, elemente ce definesc noua direcție a lucrării.

Notă biografică

Paul G. Keat has been a member of the Global Business Faculty at Thunderbird School of Global Management for the past twenty-five years. At present he is an Associate Professor Emeritus. Prior to his coming to Thunderbird, he was associated for many years with the International Business Machines Corporation in professional and managerial capacities. His education includes a B.B.A. in accounting from the Baruch School of the City University of New York, an M.A. from Washington University, and an M.A. and Ph.D. in economics from the University of Chicago. Dr. Keat began his IBM career in the department of economic research and then moved into the long-range planning area. Later, as a member of the finance function, he spent several years at IBM's European headquarters in Paris, as manager in the financial planning area and then as the financial manager for the company's European software business. After his return to the United States, Dr. Keat served as manager in the pricing area of one of the company's manufacturing groups. Before leaving IBM in 1987, he was associated with the company's International Finance, Planning and Administration School (IFPA), where he taught managerial economics, lectured on finance in a number of company-related courses, and managed academic courses. He also taught at IBM's IFPA School at La Hulpe, Belgium. Dr. Keat has taught at several U.S. universities, including Washington University, the City University of New York (CUNY), and Iona College. He was an adjunct professor of finance at the Lubin Graduate School of Business at Pace University, and he also taught in Pace University's Executive MBA program. Philip K. Y. Young (www.philipkyoung.com) is the founder and president of Nth Degree Systems, Inc., a consulting firm that provides customized education and training programs to major corporations around the world. He recently co-founded Learning Burst Academy (www.learningbursts.com), a company that produces courses in business education in an innovative, digital format. He is also a member of the global faculty network of Duke Corporate Education. He has thirty years of teaching experience as a professor of economics in MBA programs and over twenty-five years of experience developing and teaching customized education and training programs. Most of Dr. Young's teaching career was spent in the Lubin School of Business at Pace University in New York, followed by several years as clinical professor of management at Thunderbird School of Global Management. His list of clients includes a number of multinational corporations in industries such as information technology, telecommunications, fast-moving packaged consumer goods, consulting services, advertising and public relations, pharmaceuticals, semiconductor manufacturing and design, diversified manufacturing, and financial services. He teaches for these companies in the United States, Latin America, western and central Europe, Asia, and the Middle East. Dr. Young received a B.A. from the University of Hawaii, a master's degree in international relations from Columbia University, and a Ph.D. in economics from New York University. Stephen E. Erfle began his career as a managerial economist during a 1994-1995 sabbatical at Seagram Classics Wine Company (SCWC). During those fourteen months, he maintained offices at Sterling Vineyards and at Mumm Cuvee Napa, where, respectively, the finance and marketing departments of SCWC resided. Trained as a microeconomic theorist, he began to use his economist's toolkit to analyze concrete business questions, such as, Should Mumm raise the price of Brut Prestige a dollar a bottle? When does it make sense to have another tasting room associate on the floor in Sterling's tasting room? On returning to Dickinson College, Dr. Erfle decided to refocus his teaching in a more applied direction. He helped found the International Business and Management department and major during the late 1990s. One of the core courses in that major is his course, Managerial Economics, which uses Excel as a teaching platform. This course is modeled after what he did during his SCWC sabbatical. In the past fifteen years, he has taught more than a thousand undergraduates how to build economic models in order to do comparative statics analysis and how to do regression modeling in Excel. Dr. Erfle received a B.S. in mathematics and B.A. in economics from the University of California, Davis, and a master's and Ph.D. in economics from Harvard University. He has also taught in the Economics Department at Dickinson College and in the School of Social Sciences at the University of California, Irvine. He is also involved in wine education; he has taught wine-tasting classes and conducted wine tastings since his graduate school days as the resident economics and wine tutor for Harvard's Leverett House.

Cuprins

1. Introduction 2. The firm and Its Goals 3A. Supply and Demand Appendix 3. The Mathematics of Supply and Demand 4. Demand Elasticity Appendix 4. Applications of Supply and Demand 5. Demand Estimation and Forecasting 6. The Theory and Estimation of Production Appendix 6A. The Production of Services Appendix 6B. The Multiple-Input Case Appendix 6C. Expressing the Production Function with the Use of Calculus 7. The Theory and Estimation of Cost Appendix 7A. A Mathematical Restatement of the Short-Run Cost Function Appendix 7B. The Estimation of Cost 8. Pricing and Output Decisions: Perfect Competition and Monopoly Appendix 8A. The Use of Calculus in Pricing and Output Decisions Appendix 8B. Break-Even Analysis (Volume-Cost-Profit) 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly 10. Special Pricing Practices 11. Game Theory and Asymmetric Information 12. Capital Budgeting and Risk Appendix 12A. The Value of A Corporation 13. The Multinational Corporation and Globalization 14. Government and Industry: Challenges and Opportunities for Today's Manager 15. Managerial Economics in Action Part 1. Beverage Industry Survey Part 2. The Business Planning Process Appendix 15A. Beverage Industry Executives Appendix A. Statistical and Financial Tables Online appendices Review of mathematical concepts used in managerial economics Linear programming Calculations for the time value of money Solutions to odd-numbered problems

Descriere scurtă

Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen readers' ability to use Excel-a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.