Making Shift Happen

An engagingly written, scientifically grounded treatment of what specific steps we each can take to combat the specter of climate change and its toxic effects. Count me impressed.
- Robert B. Cialdini, author, Influence and Pre-Suasion

Brilliantly reveals that the only way to make meaningful progress on complex environmental issues is to understand that they must be addressed as human issues.
- Steve McCormick, managing director, Draper Richard Kaplan Foundation, and former president and CEO, The Nature Conservancy

• Using social norms to spread positive environmental behaviors
• Selecting and testing stories, metaphors, and values to frame information for each audience
• Catalyzing action by aligning your initiative with your audience's personal and social motivators
• Breaking bad habits and building positive ones
• Capturing your audience's attention and reducing barriers to action
• Connecting people with nature and building empathy for the environment and its inhabitants.

A fascinating workshop-in-a-book that takes practitioners through the entire intervention design and implementation process of creating the conditions under which change happens, grows, and endures.
- Raymond De Young, professor, University of Michigan, co-author, The Localization Reader

Making Shift Happen brings behavioral science alive. It's timely, grounded in behavioral science, and practical.
- Wesley Schultz, Professor of Psychological Science, California State University