Making Media Content: The Influence of Constituency Groups on Mass Media (Routledge Communication Series)

De (autor)
Notă GoodReads:
en Limba Engleză Carte Hardback – 31 May 2005
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration.

This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (1) 22424 lei  Economic 15-27 zile
  Taylor & Francis – 17 Dec 2012 22424 lei  Economic 15-27 zile
Carte Hardback (1) 44700 lei  Economic 15-27 zile
  Lawrence Erlbaum Associates Inc – 31 May 2005 44700 lei  Economic 15-27 zile

Din seria Routledge Communication Series

Preț: 44700 lei

Preț vechi: 50225 lei

Puncte Express: 671

Preț estimativ în valută:
9008 10090$ 8023£

Carte disponibilă

Livrare economică 05-17 iulie

Preluare comenzi: 021 569.72.76


ISBN-13: 9780805847482
ISBN-10: 0805847480
Pagini: 232
Ilustrații: illustrations
Dimensiuni: 155 x 238 x 19 mm
Greutate: 0.47 kg
Ediția: 1
Editura: Lawrence Erlbaum Associates Inc
Seriile Routledge Communication Series , Lea's Communication (Hardcover)


Contents: Preface. Introduction. Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers. Advertisers. Audience. Conclusion. Tables. Figures.