Strong organizations share a common connection from top to bottom. The connection begins with a primary purpose. Smart leaders know that people everywhere have a human instinct to want to know the why behind the what. When people understand the why they will want to do the what. Smart leaders share the primary purpose of the organization so everyone is working toward a common goal. Smart leaders know it's their job to establish the purpose and inspire others to follow their lead. They understand different leadership styles and know which decisions are up to them and when to involve the team. READ THIS BOOK so you can discover... How to clarify and communicate your primary purpose How to get the team to buy-in to the why behind the what How to simply define a core belief system How to understand the real personality of your organization How to put the overall plan into action