"The only goal you cannot achieve is the one you have not yet recognized." More than twenty years ago, entrepreneur Stephan Schiffman launched his own business -- D.E.I. Management Group Inc. -- and built it into a major financial success. Since then Schiffman has taught more than 300,000 salespeople his internationally acclaimed methodology for high-efficiency selling. Now Schiffman reveals his innovative business-building strategies -- from conceptualization to cashing out -- in one complete and concise guide written specifically for the entrepreneur.
Combining his revolutionary, user-friendly approach with real-life examples of his methods at work, Schiff man guides you through the four critical "threshold experiences" all entrepreneurs must cross to be successful.
STARTING OUT -- the most important early issues and key questions:

How to know if you have what it takes to be your own boss

• How much capital you need to begin
• The pros and cons of franchises, manufacturing startups, service startups, and buying existing businesses

BRANCHING OUT -- making the most of your resources:

• Why you are your own best asset
• How to track progress -- and focus on goals
• How to create your own niche in the marketplace
• How to manage money, people, and time

FINDING OUT -- knowing your customers, and your marketplace:

• How to sell -- even if you're a non-salesperson
• The advantages and disadvantages of direct marketing, advertising and publicity
• Understanding the sales cycle and maximizing profit

GROWING UP -- the keys to managed change and growth:

• Why growth is costly, but worth it
• How to change with your business
• When to sell the business -- and for how much
• Strategies for moving on -- and attacking the next challenge

Whether you're just thinking about starting a business, or have already taken the plunge, "Make It Your Business" is an essential resource you can use daily. Complete with information on obtaining financing, a concise guide to interviewing potential employees, and long-term planning tools, it will ease your company's growing pains while helping you build the business of your dreams.