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Magnetic: The Art and Science of Engagement

Autor Anne Bergeron, Beth Tuttle
en Limba Engleză Paperback – 30 apr 2013
Magnetic describes an institution with a powerful internal alignment and a compelling vision, allowing it to attract the critical resources for organizational success: talented and committed people; loyal and engaged audiences, donors, and stakeholders; a positive reputation and powerful goodwill; and the financial capital required to sustain programmatic excellence and growth. Authors Anne Bergeron and Beth Tuttle analyze six U.S,museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations-from corporations to nonprofits-that want to maximize engagement with their customers and develop their true public service potential.
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Specificații

ISBN-13: 9781933253831
ISBN-10: 1933253835
Pagini: 224
Ilustrații: 20 color plates
Dimensiuni: 164 x 226 x 16 mm
Greutate: 0.46 kg
Editura: Bloomsbury Publishing
Colecția American Alliance of Museums
Locul publicării:New York, United States