Chris Mason is a reluctantly retired adman. He decides to head for the safety on the shores of a superannuated adfolks retreat, managing a successful beaching, without mishap, to become the bad influence everyone has been waiting for. Chris however hadn't allowed for enemies from a past life and the coterie of like- minded folk he collects suffer serious frustrations when making any attempts at enjoyable independence. Until, they hit on a unique idea...to start an old farts ad agency. This crazy concept only works and the agency rapidly becomes a huge success. Cue interest from the US where a ghastly crew from a Chicago try to hustle them into selling by blackmailing Chris and his aged, but still particularly sharp partners. The encounter proves remarkably testing for the Americans, resulting in a final victory for the elderly Brits.