In these pages, Anabella Weber-- an expert with over twenty years of experience in the Latin American luxury industry-- invites you backstage into a fascinating universe where nothing is accidental: every detail communicates, every decision protects value, and every experience builds desire. Through real-world cases and firsthand anecdotes, you will discover the unwritten codes that sustain the great luxury houses, the mistakes that can cost millions, and the proven tactics to generate attraction, exclusivity, and profitability.