Aaryan is a true cynic, trying to establish his identity, independent of his father. He has no time for love or its trappings. She is the brightest spark in Nakul's ambitious yet pragmatic existence. She owns his heart, now and forever. Gayatri has found the love of her life. He is what she needs - a sharp sense of humour and a heart of gold. She can't wait to spend her life with him! But is he the one? In a world where love is confusing and friendship, treacherous, Gayatri has to face her own imperfections head-on. Her preconceived notions mock her in her quest for happiness. Love Inc is Gayatri's story as she discovers that it's easier living with a bruised heart than to risk giving it to someone who may trample all over it with his arrogance and indifference.