Loop Outlearn Outmarket Outgrow

Kipp Bodnar is the chief marketing officer at HubSpot, where he leads the company’s global marketing strategy across awareness, demand, and brand, as well as HubSpot’s strategic partnerships. With over fifteen years at HubSpot, Kipp has helped scale the company from a startup into the #1 agentic customer platform for growing businesses.

Kipp is the author of Loop: Outlearn. Outmarket. Outgrow. and co-host of Marketing Against the Grain, a podcast exploring the intersection of marketing, AI, and business growth. He is an active advisor and investor in some of the world’s leading technology companies and serves on the board of directors for Gusto and Similarweb.

Kieran Flanagan has spent his career at the intersection of growth, marketing, and technology — first as SVP of Marketing at HubSpot, then as CMO at Zapier, and now as SVP of Agentic GTM and Systems at HubSpot, where he’s building the organization that makes AI the engine behind every go-to-market motion. He invests in and advises companies at the frontier of SaaS (Sequoia Scout; Miro, Ramp, Chainlink, and others), and reaches hundreds of thousands of practitioners through Marketing Against the Grain, one of the leading YouTube channels on AI for GTM, and his Substack newsletter.