Logo Sketching: Rockport Publishers
Autor George Bokhuaen Limba Engleză Paperback – 6 mar 2027
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Specificații
ISBN-13: 9798317904029
Pagini: 208
Dimensiuni: 197 x 251 x 11 mm
Greutate: 0.41 kg
Editura: Quarto Publishing Plc IWUK
Colecția Rockport Publishers
Seria Rockport Publishers
Pagini: 208
Dimensiuni: 197 x 251 x 11 mm
Greutate: 0.41 kg
Editura: Quarto Publishing Plc IWUK
Colecția Rockport Publishers
Seria Rockport Publishers
Notă biografică
Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.
Cuprins
Introduction
Why This Book Exists
Part I — Foundations
1. Why Sketch?
2. Logo Sketching vs. Other Types of Sketching
3. Tools of the Trade
4. Training the Eye
PART II — PRACTICAL SKETCHING EXERCISES
The following exercises are arranged in a carefully structured sequence. Each section introduces a new level of visual complexity while reinforcing the principles learned in previous chapters. The goal is not simply to improve drawing ability, but to expand visual vocabulary, strengthen observation skills, improve hand control, and develop the ability to construct memorable symbols.
SECTION 1 — SKETCHING WITH SIMPLE PRIMITIVES
The most fundamental building blocks of visual language.
SECTION 2 — SKETCHING WITH SIMPLE GEOMETRIC SHAPES
Combining primitives into recognizable geometric structures.
SECTION 3 — SKETCHING WITH COMPLEX GEOMETRIC SHAPES
Advanced geometric thinking and structural complexity.
SECTION 4 — SKETCHING WITH ORGANIC FORMS
Learning from nature and developing fluid visual language.
SECTION 5 — SKETCHING WITH THREE-DIMENSIONAL GEOMETRIC FORMS
Developing spatial awareness and volume.
Part III — Practical Advice for Logo Designers
This would be a collection of short, highly actionable chapters drawn from your own experience.
1. Quantity Before Quality
Why 50 sketches are usually better than 5.
2. Think in Silhouettes
The importance of judging forms by their overall shape before details.
3. Sketch Small
Why professional logo designers often work at thumbnail size.
4. Don't Fall in Love With the First Idea
The dangers of premature attachment.
5. Compare Constantly
Dialectical method.
6. Trace Without Shame
Using tracing paper to iterate and refine ideas.
7. Train Your Taste
Recognizing what makes one solution stronger than another.
8. Know When to Stop
The difference between refinement and overworking.
Why This Book Exists
Part I — Foundations
1. Why Sketch?
2. Logo Sketching vs. Other Types of Sketching
3. Tools of the Trade
4. Training the Eye
PART II — PRACTICAL SKETCHING EXERCISES
The following exercises are arranged in a carefully structured sequence. Each section introduces a new level of visual complexity while reinforcing the principles learned in previous chapters. The goal is not simply to improve drawing ability, but to expand visual vocabulary, strengthen observation skills, improve hand control, and develop the ability to construct memorable symbols.
SECTION 1 — SKETCHING WITH SIMPLE PRIMITIVES
The most fundamental building blocks of visual language.
SECTION 2 — SKETCHING WITH SIMPLE GEOMETRIC SHAPES
Combining primitives into recognizable geometric structures.
SECTION 3 — SKETCHING WITH COMPLEX GEOMETRIC SHAPES
Advanced geometric thinking and structural complexity.
SECTION 4 — SKETCHING WITH ORGANIC FORMS
Learning from nature and developing fluid visual language.
SECTION 5 — SKETCHING WITH THREE-DIMENSIONAL GEOMETRIC FORMS
Developing spatial awareness and volume.
Part III — Practical Advice for Logo Designers
This would be a collection of short, highly actionable chapters drawn from your own experience.
1. Quantity Before Quality
Why 50 sketches are usually better than 5.
2. Think in Silhouettes
The importance of judging forms by their overall shape before details.
3. Sketch Small
Why professional logo designers often work at thumbnail size.
4. Don't Fall in Love With the First Idea
The dangers of premature attachment.
5. Compare Constantly
Dialectical method.
6. Trace Without Shame
Using tracing paper to iterate and refine ideas.
7. Train Your Taste
Recognizing what makes one solution stronger than another.
8. Know When to Stop
The difference between refinement and overworking.