Forget the old concept of the traditional cold call for lead generation model, get in on the new early wave of LinkedIn marketing that will turn your Leads into trusting customers Whether your goal is to build your own personal brand or to get new clients for a company you work with this book will show you step-by-step how to market your LinkedIn profile and company profile to get hot leads. Once you execute and find the right way that works for you from there it gets very scalable. Whether you have an account or not this guide was made for you to create and optimize. Inside this book, you'll discover... -Where LinkedIn is headed and how to act accordingly -How to optimize your profile so that leads convert into clients -How to effectively use content marketing on Linkedin -How to use a 'premium' account to get more warm leads -How to actually sell your prospects