Obtain geographical data from Bing Maps and display them on the map. Provided as a part of Microsoft's Bing suite of search engines, Bing Maps is a web mapping service powered by the Bing Maps for Enterprise framework. The need for geospatial data has increased dramatically in the last few years. Adding a mapping context to any location-based data is becoming more and more common, and businesses are embracing it to improve their user experience with new data richness.