Leap: How to Thrive in a World Where Everything Can Be CopiedDe (autor) Howard Yu
en Limba Engleză Carte Hardback – 12 Jun 2018
How can companies achieve long-term success? Through learning to leap: building a system of reinvention into their organization that will stave off competition and keep them at the top of their industry.
Outlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet, some pioneering companies have managed to endure and even prosper over the course of centuries. How is that possible? And what can we learn from those companies as we compete in a more globalized arena where everything can be copied?
In Leap, Howard Yu illustrates how competitive advantage can be achieved, even in a world where labor, information, and money move easily, cheaply, and almost instantaneously. He identifies the five fundamental principles that allow companies to make a leap and stay successful in the face of competition:
- Constant reassessment of core competencies;
- Investigate new markets and areas of business so you're ready to leap when a competitor appears in the field;
- Historical research in order to identify and leverage seismic shifts in your industry earlier than your competitors;
- Experiment, game out leap scenarios long before a crisis hits;
- Build executive intervention into the organizational plan at critical junctures in order to remain nimble.
Leap shows readers where organizations should look to accomplish this sort of reinvention--the technologies that can be used to defeat competitors and the fundamental shifts that will occur in coming years--to help companies become agile and reposition themselves to remain dominant.
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Howard Yu is a professor of strategic management and innovation at the prestigious IMD Business School in Switzerland, as well as the director of IMD's signature program, the Advanced Strategic Management executive education course. He also develops customized training programs for large companies, and his clients include Mars, Maersk, Proctor & Gamble, Nestle, Sanofi, Novartis, and Lego, among many others. He writes regularly for Forbes, Fortune, Harvard Business Review, Sloan Management Review, and the South China Morning Post.
"Howard Yu argues that, even in a future age of machine intelligence, the human ability to innovate will be the primary factor enabling companies to thrive. His advice will be invaluable to managers and CEOs worldwide."—V.G. Govindarajan, Coxe Distinguished Professor of Management, Tuck School of Business, Dartmouth University, and author of the New York Times bestseller Reverse Innovation
"At a time when big business is challenged by start-ups, when 100-year-old business models have run out of steam, and when your next competitor can come from a totally unrelated industry, Howard Yu offers important guidance on how to reinvent corporations and the need for top leaders to show compassion, pride, solidarity, and vulnerability as organizations embark on the process. The marriage of big data and humanity can fundamentally change business. I can't recommend this book highly enough."—Poul Weihrauch, global president Petcare, Mars Inc.
"As technology's tectonic shifts reshape how companies win, Howard Yu shows the criticality of good management today. In Leap, he's written a valuable guide to help managers prepare their companies for long and successful lives."—Keith Ferrazzi, chairman, Ferrazzi Greenlight and author of New York Times bestsellers Never Eat Alone and Who's Got Your Back
"A deeply thoughtful journey on why human curiosity and creativity matter more, not less, than ever in the new brave world of ubiquitous connectivity and smart machines. And why and how we as leaders need to learn to leap - and not just incrementally extrapolate what we already know."—Jouko Karvinen, Chairman of Finnair
"In a world driven by global competition and constant change, businesses increasingly struggle to achieve long-term success. This book is a unique source of strategic ideas that will enable complex organizations to reinvent themselves and drive sustainable growth."—Urs Rohner, Chairman, Credit Suisse Group
"A truly remarkable book that addresses the fundamental challenge facing managers who seek to sustain growth. Powerful case examples illustrate important concepts drawn from science and sociology as well as business."—Joseph L. Bower, Donald Kirk David Professor, emeritus, Harvard Business School