Lead by Greatness: How Character Can Power Your Success

Corporations with identity and "soul" build unparalleled cultures, satisfying their customers in ways no one else quite can. Every company and team has its own identity--a "soul" waiting to be discovered and used to unlock human energy and unleash new economic value. Doing this demands a new leadership outlook.

"Lead By Greatness," written by leadership consultant, rabbi, and speaker, David Lapin, provides this new outlook. Lapin clearly describes the step-by-step methods with which his international clients have translated this leadership philosophy into unrivaled economic growth. Drawing both on ancient wisdom and cutting-edge strategic thinking, "Lead By Greatness" will help you think about opportunities in ways you never have... and your competitors never will.