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Launch!: The critical 90 days from idea to market de Scott Duffy

Launch!: The critical 90 days from idea to market

Autor Scott Duffy
en Limba Engleză Paperback – 20 mar 2014
About ninety-seven percent of a rocket's fuel is used in the first three feet of its launch. The same is true in launching a new business, product, or service. Those first few steps are absolutely critical.

Scott Duffy has developed a practical approach for turning your big idea into a thriving venture by focusing on the crucial period immediately before, during, and after opening your doors (literally or online).

His approach is based on his experiences working with top entrepreneurs like Tony Robbins and Richard Branson, who taught him how to balance the two key sides of entrepreneurship:
The personal side, including personal finances, relationships, and health.The business side, including raising capital, building teams, establishing partnerships, and closing sales.

Duffy also draws on the true stories of other big names, such as Howard Schultz, Lou Holtz, and MC Hammer, to offer guidance on turning your vision into a full-fledged enterprise.
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Specificații

ISBN-13: 9780349403984
ISBN-10: 0349403988
Pagini: 240
Dimensiuni: 153 x 234 x 19 mm
Greutate: 0.04 kg
Editura: Little Brown
Colecția Piatkus
Locul publicării:London, United Kingdom

Recenzii

Launch! will help any entrepreneur take a new business to the moon. Scott Duffy's step-by-step advice is like mission control for getting your next great idea off the ground
Business consultant Duffy debuts with a realistic view of entrepreneurship, balancing both inspiration and caution . . . Solid advice for novice risk-takers
The perfect solution for anyone who has ever asked, how do I succeed in business?
If you are ready to fast start your business and Launch! it with wisdom, intelligence, and a brilliant opportunity to earn more, easier, and in less time, then read Scott Duffy's book. It will give you the creative thinking and insights to succeed more profitably than you ever imagined. I wish I had had it when I launched
Want to get your big idea to market? Now you can - in just ninety days.

Ninety-seven per cent of a rocket's fuel is used in the first three feet of its launch. The same is true when launching a new business, product or service. These first few steps are absolutely critical and help determine which ventures will take off and which will fail.

Scott Duffy has developed a practical ap­proach for turning your big idea into a thriv­ing venture by focusing on the crucial ninety-day period immediately before, during and after starting your business. Based on his own expe­riences as a successful serial entrepreneur who has worked with Richard Branson and Tony Robbins - and true stories of other big names in business - Duffy has collected all of the lessons you need for launching a successful new venture.

Duffy's rapid-fire, 90-day plan walks you through:

The Prelaunch Checklist: What it takes to get your house in order, develop your plan, and limit your personal risk every step of the way.

Fuelling the Tank: How to assemble your resources, pull together your team and capital, and ready your business to exe­cute successfully.

Countdown and Blastoff: How to bring your idea to market through part­nerships, marketing initiatives, and customer-engagement strategies.

'Launch! will help any entrepreneur take a new business to the moon. Scott Duffy's step-by-step advice is like mission control for getting your next great idea off the ground' - Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive