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Last Man Standing: Media, Framing, and the 2012 Republican Primaries: Communication, Media, and Politics

Autor Danielle Sarver Coombs
en Limba Engleză Hardback – 14 noi 2013
When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth made him unappealing to voters and that his robotic persona meant he just could not connect. How, then, did he win the nomination? What happened during the twelve-month build-up to Romney being named the presumptive nominee for the Republican Party that helped define him as both a man and a candidate? Furthermore, how did media coverage frame his competitors and the race itself, a contest characterized by its rollercoaster nature?

Last Man Standing examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race. Through an exhaustive analysis of candidate-related coverage from six major media outlets (The New York Times, Wall Street Journal, and Washington Post for newspapers; CNN, Fox News, and MSNBC for cable news networks), Coombs weaves her examination of media frames into a compelling narrative reconstruction of the 2012 primary season.

This book features:
Exhaustive analysis of mainstream media coverage over a twelve-month periodSmart, insightful exploration of media frames Chronological structure, which allows for analysis to address how frames shift with candidate's fortunes
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Specificații

ISBN-13: 9781442220355
ISBN-10: 144222035X
Pagini: 194
Dimensiuni: 157 x 237 x 19 mm
Greutate: 0.41 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Rowman & Littlefield
Seria Communication, Media, and Politics

Locul publicării:New York, United States

Cuprins

Last Man Standing

Table of Contents




Dedication

Acknowledgments

Chapter 1: Setting the Stage
Understanding the Context Media FramingPrimariesCitizens United v. Federal Election CommissionUnderstanding Framing in the 2012 Republican Primaries
Chapter 2:An Unsettled Field (May-June 2011)
Meet the CandidatesTop-Tier CandidatesJon HuntsmanTim PawlentyMitt RomneyTea Party Conservatives Michele BachmannHerman CainNewt GingrichRick SantorumThe Libertarian FringeGary JohnsonRon PaulThe Race BeginsThe First Debate: South CarolinaGingrich Implodes: Parts I and IIThe Evangelical VoteGingrich Implodes. AgainThe Second Debate: New HampshireBachmann's BuzzCampaigns in TroubleRick Perry: A New Alternative to Romney?
Chapter 3: The Race Intensifies (July-August 2011)
The Rise of Michele BachmannPawlenty's "Failure to Launch"Huntsman's "Difficulty Gaining Traction"Romney's Focused CampaignPerry: A Conservative's DreamAll Eyes on IowaThe Ames Straw PollPerry "Jolts" the FieldPaul's Predicament Limiting the Pool
Chapter 4:The Rollercoaster Continues (September-October 2011)
The Candidates Debate: Simi Valley, CA and Tampa, FLPerry versus RomneyPerry Under a Microscope Romney: The "Eat-Your-Vegetables" Candidate Focus on FloridaRaising Cain: The Florida Straw PollThe Rise (and Fall) of "Anti-Romney" CandidatesPerry Falls ShortBachmann's Lost Her BuzzPaul Beginning to SurgeCain: The Latest Flavor-of-the-MonthOctober Debates: Hanover, NH and Las Vegas, NVMoving Right Romney: Establishment's Choice, but What About Voters?The Influence of DebatesGetting Ready for the Final Stretch
Chapter 5:The Final Stretch (November-December 2011)
Cain: A Candidate Mired in ControversyVying for SupportCain's Foreign Policy DebacleRomney: Disciplined CampaignerThe Rebirth of GingrichThe End of Cain Campaigning in December: The Final Sprint BeginsRomney: Changing Strategy?Can Gingrich Maintain His Position in the Top Tier?Five Days, Three DebatesRealities of Winter CampaignsRallying Behind a Conservative Candidate
Chapter 6: Voting Begins (January-February 2012)
The Iowa Caucuses BeginMoving on to New HampshireSouth Carolina: The First Southern PrimaryCreating Racial Tensions Florida: Romney Fights BackSantorum's Resurgence Romney's Uncertain TerrainSantorum: The Conservative Alternative?Gingrich: His Own Worst Enemy?Paul: Looking for Leverage Arizona and Michigan: Romney's Resurgence?
Chapter 7: Last Man Standing (March-April 2012)
A Delegate StrategyBuild-Up to Super TuesdayNo Clear Winner on Super TuesdayRomney: No Excitement, No InspirationSantorum's Wild RideGingrich and Paul: Still Running, TooMid-March MadnessApril: The Race Winds DownRomney: The Last Man Standing
Chapter 8: Conclusion
Framing Candidates and IssuesImpact of the Tea PartyWhat Happened in 2012?Pragmatism versus Ideology
Appendix:Methods
Data CollectionNewspaper Articles Table A.1: Newspaper Articles Included in StudyCable News TranscriptsTable A.2: Cable News Transcripts Included in StudyDrawing the SampleTextual AnalysisA Final Note on Methods
Bibliography

Recenzii

Danielle Sarver Coombs's important study of media coverage of the 2012 Republican primaries should be a wake-up call for journalists and voters. For the mainstream media, Last Man Standing contains good news (their coverage mattered) and bad news (entertainment trumped substance). For voters, Coombs's superb analysis of political coverage has a clear message: caveat emptor. A must-read for anyone who cares about the twin spectacles of high-stakes journalism and presidential politics.
This brief book is a case study of the media framing of a unique, at times bizarre, presidential primary campaign. Coombs presents in part a chronological narrative of media coverage of the blow-by-blow multicandidate marathon. The clear strength and main objective of the book is Coombs's focus on media framing of the candidates, issues, factions, interest groups, and election outcomes. She emphasizes that her focus is on the media rather than the Republicans. Particularly noteworthy is her examination of the coverage of 'Tea Party' activists, 'establishment' operatives, traditional Republicans, and 'conservative' groups. Throughout the campaign, the media established and focused its attention on controversy, gaffs, and consistent personal attacks. These squabbles consistently trumped media coverage of issues. Coombs's findings are based on a content analysis of 6,615 articles and transcripts of 'mainstream media' coverage of the Republican presidential candidate debates and primaries. These were the New York Times, Wall Street Journal, and Washington Post plus transcripts from three cable news networks--CNN, Fox Network, and MSNBC. This will make a nice addition to all libraries. It is well written overall and not burdened by academic jargon. Summing Up: Recommended. All readership levels.
The saturation coverage of today's presidential campaigns in all forms of media leaves many people doubting that after the votes are cast there is anything left to say or learn about a race. Danielle Sarver Coombs' Last Man Standing proves the cynics wrong. Her detailed analysis of the 2012 drama (and its prologue and aftermath) is a model of both careful scholarship and novelistic pacing. It will satisfy the academic, student, journalist and interested lay reader with interesting unheralded but crucial details and incisive analysis.