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Language in Business, Language at Work

Autor Erika Darics, Veronika Koller
en Limba Engleză Paperback – 15 mar 2018
Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.
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Specificații

ISBN-13: 9780230298422
ISBN-10: 0230298427
Pagini: 343
Ilustrații: 100 bw illus
Dimensiuni: 168 x 242 x 24 mm
Greutate: 0.62 kg
Ediția:1st ed. 2018
Editura: Bloomsbury Publishing
Colecția Bloomsbury Academic
Locul publicării:London, United Kingdom

Cuprins

1. Language and business success
Part I: corporate perspectives
2. Communicating with stakeholders
3. Branding
4. Digital PR
5. Talking to customers
6. Crisis communication
Part II: management perspectives
7. Leadership
8. Change management
9. Managing conflicts
10. Diversity and inclusion
Part III: employee perspectives
11. The language of recruitment
12. Interviews in the workplace
13. Constructing employees
14. Using language in business, using language at work

Recenzii

Rather than prescribing the same old (often misconceived) advice about language use, this book encourages the reader to understand how language works, to analyse it, and to produce it in an effective and context sensitive manner. I highly recommend it to anyone studying corporate communication.
This is a vital resource book for anyone studying or teaching business communication. There is so often a gap between sensing how language works in real business contexts, and knowing how to analyse it with a view to meeting the discursive challenges of the business world. The case studies and 'over to you' sections bring the theory to life and help readers to build connections with their own experience.
A richly exemplified, comprehensive, and much-needed linguistic introduction to business and corporate communication by two leading experts in the field. Highly accessible and engagingly written, it invites readers to join the authors in the joint exploration of the topic at hand.